THEMATIC AREAS AND CONTENTS
+ Cartagena , the Latin American Summit on Communication, Talent, Innovation and Marketing, includes an inspiring, innovative and experiential academic proposal with formats presented by experts.
The central theme of this year will revolve around the commitment and challenges that Latin American companies have to assume with sustainability, its incorporation into marketing, communication and advertising strategies and its contribution to building a possible future for the planet.
In different formats (master classes, forums, panels, workshops) and through six equations, our experts will demonstrate how sustainability is achieved. Learn more about the thematic áreas below:
Contingencies are usually sources where creative solutions are generated. An unexpected pandemic forced us to use human ingenuity to come out ahead, strengthened and renewed, and showed us that we are capable of transforming the world.
Perhaps we live a new splendor of man. Just as after a pandemic, the middle ages gave way to the renaissance, another pandemic is giving way to the human being as an actor that modifies the planet and can define its future for the better.
It is not a contradiction to think and say that there is a social capitalism where the strongest do not win but the most conscientious win. This is the biosphere where companies that want to transcend must adapt and operate.